What can you expect from a social media marketing plan?
Given that Facebook is the largest social network on the planet in terms of active users, Facebook should be the foundation of any social media marketing plan. Here is a link to Facebook Statistics: https://newsroom.fb.com/company-info/ so you can check for yourself.
The first step is to establish a personal profile that is complete with information about you, the owner of the business. I’ll help you create the profile and then help you attract friends and sort those friends into lists. Establishing lists of friends will help in setting your privacy controls, ensuring that the information that you share is only seen by those people that you want to have see it. Once you have 100 or more friends, we move on to the next step
We’ll then create a Facebook Business page specifically for your business. It’s interesting to note that while you must have a personal profile in order to set up a business page, you can only have one personal profile. However, you can have as many business pages as you would like. We’ll set up one business page for your main business. We can always set up additional pages as necessary later.
As part of the Business page set up, I’ll create a simple custom tab for you that we’ll use to collect email addresses. I’ll set up an Auto responder with Aweber, create an email collection form on Aweber and then install the form on the Facebook custom tab. I’ll also help you write up to seven follow up emails and load them on the auto responder.
Next, I’ll show you how to find new customers by using Facebook groups as well as using Facebook questions and answers. Then we’ll set up a Facebook advertising campaign to drive prospective customers to your Facebook Business page landing tab (the part of your page that collects email addresses.) I’ll write three highly targeted ads for you to get you started.
That will give you the basics of a good social media marketing plan. If you wish, we can add LinkedIn and YouTube to the mix for additional reach.
Once the plan is implemented, you will have a system that is marketing your business 24 hours a day, seven days a week. And, given the very nature of Facebook, the people who like your page and interact with it will be helping you to market your business to their friends…all at no cost to you.
This is part of the viral nature of social media marketing. And you really, really want to have this working for you. Check out my pricing page next, then fill in your name and email address in the form on the right of this page so that we can get started.