I can hear you now…”My business is different, we don’t talk to customers the way the guy in the video did” or maybe you are thinking “Why should I listen to SMMinteractive? You are obviously trying to sell me something.”
Well, you are right. I do want to sell my services to you, but I think that you have a right to question whether or not I am speaking truthfully to you. So, let me share a quote from an Optometrist that comes from a research study on Small Business Adoption of Social media:
“In order to meet the growing challenges of a tough market last year, I was forced to consider alternative options to keep my business visible,” says small business owner Dr. Alan Glazier, CEO and Founder, Shady Grove Eye and Vision Care. “With a very small investment in social media marketing, I was able to generate new business opportunities. Our Google® ranking is consistently number one for many of the phrases people use to search for eye doctors in and around my city and we have received a “bump” in terms of new visitors to the site. My blog has been picked up by different news sources and led to media interviews. I am now recognized as a thought leader in social networking within my profession and lastly but most importantly, my marketing budget has been reduced by more than 80%.” (Emphasis added!)
Dr. Glazier was quoted in a recently released research study conducted by the Robert H. Smith School of Business at the University of Maryland. You can read the full report at http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/
Take a few minutes and go read the report. If you aren’t convinced that Social Media Marketing can help you grow your business, then no need to come back here. But if you can see the wisdom in slashing an advertising budget in favor of using new methods that actually work, come on back and check out my Services and Pricing page.